Essen talks brands

Today we had a really good lecture from a guy from Essen. The lecture was about branding in all its different forms and I was amazed by how interested I was in this. Definately something to look into more thoroughly. Unfortunately, I had to catch my train at lunch so I missed half of it, which was a real shame since he really managed to capture my interest.

An interesting footnote, though, is the fact that it took me exactly one hour and five minutes to realize it was actually the logo on all of his Keynote-slides and that it spelled out Essen in inverted letters. Oops.

All Web 2.0 services in one place

Ever wondered what else is out there, besides YouTube, Blogger and Digg?

» Go2Web20.net

48h Mission

Pretty cool campaign from Nokia. People add and vote on different dares for someone to do. A panel picks people to do the actual dares and the "dare devils" get a chance to do them (documenting everything on the way, of course).

» 48h Mission

Via Webbsverige (in Swedish).

Visual communication

Now we've started a new module called Visual communication. It seems intense. I get the feeling most of us around here are just waiting for Christmas to come. The module's aim is to get us into the role of client/agency and so we're in two different groups at the same time.

Concept book & presentation

We're currently making a concept book, finishing up the Business plan and budget, making a prototype and a presentation for this Thursday. Here's a sneak peak.

Kristoffer's new toy

Kristoffer came into our cell the other day and placed a little white cylinder shaped object in front of me and Henke. Then he pushed a button.

It started to dance.

Robin has a video.

Push the button

I thought I should write something about what's been going on lately. We're still in the Concept development module, and to sum things up we've basically just been fine tuning and developing our one idea out of the first fifty. I think we've come a pretty long way with our concept which we call "Push the button". This week we've been producing a business plan with a budget. Next week we'll make a presentation, concept book and practice actually presenting this to the investors (Thursday).

Should be interesting.

Tele2 redesign

I rather like Tele2's new layout. It's stricter, but really nice.

Tutti frutti soda?

Today I e-mailed Cloetta Fazer asking them for a tutti frutti soda. I know I'd buy it.

Idea development

We've come up with 50 ideas and chosen the best five. We've also managed to narrow it down to the one final idea. Now we're developing it.