A first half of marketing and promotion

A new module. Yep, you've heard it before. This time, it's about Marketing and Promotion. Today we're listening to Saher Sidholm from Great Works, who's a strategist, and his presentation about brands. So far so good!

Posten Norge

This is the old and new logo of the Norwegian post office. For me, it's a shame. It's a shame to go from the traditional horn symbolism, and the new replacement in turn does absolutely nothing for me. It doesn't show anything about the organization. It doesn't show what the organization does. Another one bites the dust.

Woolies

On a side-note, Woolworth's just got a rebranding which I must say I like quite a bit! Their old logo felt just that; old. The new one is way more cleaner and forward, while still delivering a fresh feeling.


Brand New: Person or Apple? Discuss