Idea factory

Today has been about ideas. Tomorrow will be as well. To our help we have Linn Bay and Rolf-Arne Leer from the Danish company 370°. Maybe it's because it's Monday, but it feels like it's been a really long day. The concept of brainstorming and talking about idea generation feels a bit off to me. They are nice words and all, but I'm having trouble putting them to practice. I guess I'm a bit skeptic to mind maps and the likes.